Competitor Profiling

SWOT analysis of the abridgement hotel and combine with its competitors Strengths| Weaknesses| 1. Low accredit 2. relatively low price 3. Geographic location 4. Unique-first capsulise hotel in England 5. Funning- hotel layout is attractive for young people | 1. Limited grade 2. less- enduren brands 3. No luxury facilities.| Opportunities| Threats| 1. The growth market 2. The development of furtherance strategy | 1. strong competition 2. Easy to be imitated| In terms of strengths, the envelop hotel uses the place effectively to reduce headstrong cost. It provide accommodate many more clients on the same space comp atomic number 18 with other hotels. Also with the costs cut, prices for consumers are lower and profits for the hotel are higher. E specially in London, the consumption levels of other hotels are very high such(prenominal) as premier inn, a type of economy ambit hotel. Thus, the tested quality and cheap price will twist the near competitive reward of the capsule. In addition, the capsule hotel is rigid in the place which nearer transportation, it is very convenient. Another advantage is that the special layout will meet young peoples remarkable mind. This is impossible in youth hostel, also the underlying wait on is better than youth hostel. In the meantime, it will attract about attention of media as the first capsule hotel in England. comprise the aspect of weaknesses, the limited space is the about deathful weakness. The guest space is a modular plastic of cube which sightly well-nigh 2 m by 2 m by 2 m. Some people have in mind the space is likewise small, even some constrains feeling. Furthermore, the capsule hotel bonny has some impacts on the developing countries and little-known brands in England. According to the results of questionnaire, 40% people just only heard it and fail to show the details of the hostel. steady 10% people never know the capsule hotel. At the same time, the capsul! e hotel lacks the luxury facilities such as the paste hall and fitness...If you want to get a full essay, place it on our website: BestEssayCheap.com

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