Thursday, November 28, 2019

Helmet to Helmet Rule Change the Game free essay sample

The recent story in the NFL is helmet to helmet hits on defenseless player. The league committees are trying to make the league safer for the player to reduce injuries. The NFL Commissioner is not doing a good job protecting the players because concussion and major head damage keep happening. The Commissioners idea is to penalize by a 15 yards penalty on the field against their team, but also charged significant fines toward the player who commit the penalty. (Benavent) By fining the players the league is changing the speed of the game, the hard hitting and the fun of game. NFL Commissioner Robert Goodell stated: Strategy, strength and speed are what make the game great. We don’t want to take physical contact out of the game. But we must ensure that players follow rules designed to reduce the risk of injury. Enforcing rules on illegal hits to the head with fines and suspensions has changed tackling for the better. We will write a custom essay sample on Helmet to Helmet Rule Change the Game or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Players and coaches have adjusted. They always do. We now see fewer dangerous hits to the head and noticeable changes in the way the game is being played. That’s true the league is safe but fining player is not going to fix the problem. The fact is that when you are tackling you are using your head which is a fundamental football. A tackle is when a player using a great amount of force to bring a ball carrier down. Further, it’s when a defender at lower leverage and strikes a ball carrier with his head across the ball carrier body with his arms wraped around him bring him down. Let’s say that the ball carrier does the same thing lowering his head trying to avoid the hit and now the defender is call for helmet to helmet hit. In the act helmets would hit together. It’s not unavoidable and certainly not intentional. I think that the NFL commissioner wants to encourage players to hit low toward the knees where the ball carrier has no protection. The result will in tearing ACL’s and other ligaments that end players’ season and possibly careers. During this season there would be a lot of flags thrown during the game causing the game to be longer. But that’s not the main idea it is how to determine which violent hit is considered a penalty and a fine. Some of the violent hits are not called and some hits are called. The league needs to figure out which are and which are not. Most of the time these hard helmet hits happen when a receiver goes across the middle and a defender is attempting to stop the receiver from catching the ball. To clarify: Forcibly hitting the defenseless player’s head or neck area with the helmet, facemask, forearm, or shoulder, regardless of whether the defensive player also use his arms to tackle the defenseless player by encircling or grasping him; and lowering the head and making forcible contact with the top, crown or forehead â€Å"hairline† parts of the helmet against any part of the defenseless player’s body. Lapsncaps) There are a lot of conversely between NFL Commissioner Goodell and players because the fact that they have to change their playing style and adjust to the new league safety rules. I think that it’s hard to adjust because football is a violent sport and tackles require force. I understand there trying to protect players, but there inconsistent and making it into a sissy league. Tack ling is part of football. When a defender tackles a ball carrier helmet to helmet hit well happen. It’s not unavoidable and certainly no intentional. This sport is completive each team want a victory however in a situation when it really counts and a receiver attempts to catch the ball the defender would must likely hit the receiver to knocked to ball lose. But if the defender â€Å"forcibly hit the defenseless player’s head or neck area, lowering his head to any part of the defenseless player’s body is a penalty and fined thousands. The NFL wants to stop the concussion and prevent players with long term health problems.

Sunday, November 24, 2019

Kodak vs. Fujifilm Essay Essay Example

Kodak vs. Fujifilm Essay Essay Example Kodak vs. Fujifilm Essay Paper Kodak vs. Fujifilm Essay Paper I began composing to demo how concern can rapidly travel out of concern if the proprietors do non maintain an oculus on its public. Kodak failed to run into its customer’s demands. so the company could non maintain up with demands. Have you of all time gone shopping and found yourself seeking for an point you have seen advertised in another shop. merely to be told that the point was out of stock or this shop does non transport that merchandise. This is what happens when supply does non maintain up with demand. The company goes under. under the strain of their competitor’s reactiveness. Kodak needed to do alterations sooner instead than subsequently when their direction made determinations that could assist or ache Kodak. Fuji invariably made alterations and made the necessary alterations to run into their customer’s demands. As a concern proprietor being able to make and understand each client will assist in gross revenues so net incomes will lift. Many people continue to shop where merchandises are inexpensive and convenient. Staying in concern is cognizing and run intoing different people with different wants and demands and so assisting them with happening an cheap agencies of happening them. That is the nature of concern and a manner to maintain a client satisfied. Constructing a relationship with clients is the most of import facet in concern. If the concern does non talk straight to its customer’s they will shortly hold a loss in clients. Management plays an of import portion in the structuring of a concern if the director is non being active in the hunt for new thoughts. Therefore technics to better the company that company will be lost. New merchandises must be advertised and sold in order to turn successfully. Ideas must be turned into merchandises and jobs refering issues in a merchandise must be changed into betterments for the client. All these things must be completed to do certain there is a changeless grow ing in concern. so its gross revenues could be turned into capital to spread out the concern. Kodak vs. FujifilmTurning up in a large household where parents loved taking images and capturing that particular minute. Kodak and Fujifilm played an tremendous function in many families around the universe. When it comes to history and competition. direction schemes play a cardinal function in the manner two competitory companies embrace invention. Kodak and Fujifilm companies focus on both picture taking and imagination as their nucleus concerns. Kodak had an upper manus by get downing earlier than Fujifilm. 1888 compared to 1934 ( Kodak and Fujifilm. 2012 ) . Fujifilm adapted more to the market alterations and presently still is a taking force in the movie industry. Kodak was in bankruptcy protection since January 2012 under Chapter 11 with hopes to seek to reconfigure its concern schemes. Slow and comp lacey adaptation dominated in Kodak Company’s while Fujifilm embraced diversified spirit in all facets of the market relevancy. Each company’s moralss and societal a ttack clearly reflects their profitableness to give back to the community. Production criterions were maintained that satisfied all consumers. Possible alterations of the decision-making procedure that would encompass flexibleness and be the best manner to guarantee diverseness and invention in any organisation. Describe the History and Core Business of Each Company Kodak Kodak was officially known as Eastman Kodak Company. The laminitis George Eastman ( 1888 ) . patent and developed a engineering that would alter the manner we see things in still life. Eastman launched the easiness to photography. the first simple chink camera. picture taking equipment. movie. paper. and colour chemicals. Kodak was doing a net income by the 1990’s. ( â€Å"Building the Foundation† . n. d. ) . Although Kodak developed the basic engineering for the digital cameras in 1975. the thought was dropped due to the fright that it would endanger the movie concern ( Williams. 2013 ) . Kodak dropped the ball on what would hold been the biggest engineering development in the movie industry because they could non see the hereafter without traditional movie. Digital cameras are much faster and more efficient than the traditional movie. so Kodak gross revenues dropped well. Competition from other companies would finally take to Kodak’s loss of market portions in United States and worldwide. January of 2012. the company filed Chapter 11 bankruptcy protection. and a twelvemonth subsequently. the tribunal approved funding. Kodak. they sold patents to a group of companies: Apple. Microsoft. Google. and others. Fujifilm The Nipponese company was founded in 1934 ( Fujifilm. n. d. ) . They focused on picture taking and imagination. The company shortly ruled the Nipponese market. which was ranked 2nd after the United States in movie use ( Fujifilm. n. d. ) . Finally. the company entered the planetary and American market with a bold move. utilizing aggressive selling and low monetary values ( Fujifilm. n. d. ) . The turning point of the Fujifilm’s success in this venture was marked by the 1984 Los Angeles Olympics ( Fujifilm. n. d. ) . when they became the official movie of the event. This placed Fujifilm on the market for good. and the company started taking over Kodak’s market portion by offering equal quality merchandises for a cheaper monetary value ( Fujifilm. n. d. ) . As Fujifilm prepared for the fast changing demands in the market. it widened its concern range to digital cameras. pressmans. photocopiers. and optical devices ( Fujifilm. n. d. ) . It besides tapped into the wellness sector. bring forthing medical equipment that includes X-ray imagination and chemicals ( Fujifilm. n. d. ) . Compare and Contrast the Approach to Management That Each Company has Pursued in Order to Embrace Innovation. Kodak’s failure to encompass invention in a timely manner could be blamed on its management’s attack. They seemed to â€Å"rule† from behind the desk from their Rochester central office. which made them ignorant about the coming alterations in engineering and customers’ demands. and how it would impact them. Even when they were advised that the move to digital engineering was necessary. direction still refused to take action. In fact. avoiding revolutionising the engineering they originally created is the chief ground behind Kodak’s current problems and loss of portion in the market ( Williams. 2013 ) . Although they created the first of all time digital camera back in 1975. top-level direction rejected the thought in fright of losing its nucleus concern in movie. Looking back. this seems to be the turning point in the company’s luck ( Mui. 2012 ) . The predicted alteration to digital engineering 20 old ages subsequently was seen as the far future. and as the company enjoyed success. leading did non see a ground for alteration. In recent old ages. neverthe less. Kodak tried to alter its direction scheme in encompassing invention. They shifted to delocalize research and collect informations. in order to garner more information about consumer penchants. They besides diversified top-level direction to guarantee best accomplishment input in each field. and implemented a more democratic direction manner that listens to staff suggestions and thoughts ( Williams. 2013 ) . Fuji. on the other manus. took a different attack from the beginning ; while they were successful in the movie concern. they prepared for the switch to digital engineering and developed new concern lines. Initially. they started off as a picture taking and imaging company. so diversified into different other merchandises such as digital cameras. cosmetology. and medical equipment. This enabled Fujifilm to accomplish net incomes depending on the penchants of their assorted client bases. After its successful laterality in the Nipponese market. Fujifilm realized the potency in embarking into the planetary market. The 1984 Olympics in Los Angeles marked the discovery point in this venture. when Fujifilm became the official movie of the event. This provided the company the chance to acquire a turning part of Kodak’s market portion ( Schum. 2012 ) . A joint venture with the UK based Xerox ( Fuji Xerox ) helped set up farther planetary production and gross revenues. Their amalgamate financess equipped both companies with capableness for invention. research A ; development. and investings. Determine what other direction differences have impacted the comparative success of Kodak and Fujifilm. Provide specific illustrations to back up your response. Opposing to alter by direction was a major cause for the failure of Kodak. Even though they dropped the ball on the digital engineering. Kodak got the recognition for the digital innovation. They felt their initial programs and scheme worked so good that alteration was non needed. The direction squad believed that its nucleus strength was in the trade name and selling that they could merely spouse up with or purchase into a new industry such as drug or chemicals. But without in-house counsel. Kodak lacked the ability to incorporate the companies it had purchased and to negociate profitable partnerships ( Schum. 2012 ) . Unlike Kodak. Fujifilm implemented its ends and thoughts. and the company’s speedy reaction to alter was an advantage over Kodak. The success of Fujifilm can be chiefly associated with Management’s flexibleness to be advanced and venture into new engineering. which has put the company at the top of the photographic industry since its initiation in 1934 ( K. N. C. . 2012 ) . When Fuji realized that digital picture taking would be the manner of the hereafter. the company went through some alterations to acquire off from the same type of selling that Kodak was stuck on. Fuji still went through a figure of old ages of losing net income because of doing movie fabrication and gross revenues its chief concern. but finally Top Management had to implement new schemes. Evaluate each Company’s attack to Ethical motives and Social Duties and the impact those attacks have had on each company’s profitableness. In 2004. Kodak was ranked 58th out of the top 100 companies surveyed for the listing of. â€Å"Best Corporate Citizens† . This recognition was given by Business Ethics Magazine. and harmonizing to the article. Kodak had been in the running for 5 old ages ( Business moralss names. 2004 ) . Some of the countries that Kodak was recognized for were for the company’s anti-discrimination policies. and its just intervention of adult females and minorities ( Business moralss names. 2004 ) . From a societal duty point of view. Kodak contributes to. and supports a figure of community organisations such as. the United Way. museums. cultural installations. and executing humanistic disciplines organisations ( Community personal businesss. 2013 ) . The lone facet of hapless societal duty that I can use to Kodak would be from the old ages of hapless direction determinations and a waste of money on a division of the company. Kodak did non fix for the hereafter. and ended up holding to register bankruptcy. which stained the company’s image. Hopefully. Kodak direction has learned from the errors of the past and be a well-thought-of trade name. Kodak is committed to environmental. ethical. and societal responsible operations that include keeping safe work environment and supplying quality merchandises. Kodak’s single-use recycling plans help to avoid waste while salvaging resources and cut downing cost of recycling the recycled stuff. All in attempt to advance Kodak’s images as a trustworthy and thorough company. Fujifilm is obligated to moralss and societal duty every bit good. The company’s mini-lab web provided them with benefits of international economic graduated tables for both fabrication and selling operations ( Tsurumi A ; Tsurum. . 1999 ) . For illustration. Fujifilm’s cost of goods sold as a per centum of gross revenues continued to worsen from 1980’s to 1990’s. although it had to absorb perennial cost of imported Ag stuffs. Fujifilm spent 10 times more for advertizement than Kodak did in Japan ( Japan Market Research. 1995 ) . This ensures that these steps and values are integrated in all company processs. They besides implemented a transparence policy to maintain the authorities and clients cognizant of its concern activities. Discuss the extent to Which Management of both Companies adapted to altering Market conditions. From what I have researched and wrote approximately. Kodak stood house in their traditions and was confident in their trade name and selling schemes. Kodak direction had great inability to accommodate to the altering selling conditions when the marks were at that place for the hereafter. That inability led them straight to bankruptcy ( Schumpeter. 2012 ) . Presently. the company is seeking to retrace its schemes with a chief focal point on commercial printing. Fujifilm. on the other manus realized that major alterations were necessary the coming of the new photographic movie. Management made the appropriate moves to fix for the future selling conditions. They ability paid away. Fujifilm direction squad displayed the true value of invention. scheme. and executing compared to Kodak direction squad. There diverse in-house expertness insured a smooth transmutation ( Schumpeter. 2012 ) . Recommend three ( 3 ) ways any company should construct in flexibleness to endorse up its decision-making procedure in order to accommodate to altering market conditions. An unfastened head: Management should hold upward communicating in its companies marketing scheme and determination devising procedure. The lower-level direction squad gives the high-level direction squad positive or negative feedback on the operation issues. jobs. and public presentation of a company in order for all operations to run right and swimmingly. Broad minded employees are unfastened to new ideals and will be a great plus to the growing of any company or concern. Global Expansion to Long Term-Planning: Planing their merchandises harmonizing to the planetary market alterations. Making remarks to increase the merchandises and services by invariably measuring and bettering the procedures used to make those merchandises. By making so. the company could spread out in selling faster. dependable. and satisfactory merchandises in services to do clients return. Teamwork: Directors and non-managers join forcesing with concern proprietors.providers. employees. and clients working together to do betterments and work out jobs in a company. Uniting different accomplishments and leting employees to work together as a squad to acquire a Clients order completed. MentionsBloomberg. ( 1998 ) . Kodak-Fuji in U. S expected to heat up. New York. World Wide Web. articleslatimes. com/1998/feb/16/busines/fuji. bloombergnews Fujifilm. ( n. vitamin D ) . Fujifilm Global. Retrieved from hypertext transfer protocol: //www. fujifilm. com/ Kodak. ( n. vitamin D ) . Constructing the Foundation. Kodak. Retrieved from hypertext transfer protocol: //www. kodak. com/ek/US/en/Our_Company/History_of_Kodak/Building_the_Foundation. htmMui. C. ( 18 January. 2012 ) . How Kodak Failed. Forbes. Retrieved fromhypertext transfer protocol: //www. forbes. com/sites/chunkamui/2012/01/18/how-kodak-failed Schumpeter. ( 2012 ) . How Fuji movie survived. World Wide Web. economic expert. com/blogs/Schumpeter/2012/how-Fujifilm survivedWilliam. C ( 2012 ) . Management: MGMT5. ( fifth erectile dysfunction. ) . Mason. OH ) South-Western Cengage LearningZiemba. S. ( 1996 ) articles about Fuji-chigogotribune. World Wide Web. articles. chicogotribune. com/keyword/Fuji

Thursday, November 21, 2019

Understanding the process of economic change in a global world Essay

Understanding the process of economic change in a global world - Essay Example When people are particularly sensitive to our vastly changing environment and they emphasize their awareness to the multifarious problems that economists are facing, we could easily deal with improving the transition third world economies together., that we use tools to control our world that are very blunt instruments. Thus, North suggested that â€Å"the only tools that we have that allow us to try to shape the world we are in, are the formal rules of the game† (p. 11). In order to illustrate the rules of the game, North narrates an anecdote when he visited Moscow together with three other Americans. They were tasked by the Soviet Academy of Scientists to go to Moscow to advise the Soviet Union on its economy. The first American said, all you have to do is privatize and all will be well. The second American said, all you have to do is eliminate government, and all will be well. The third American said, all you have to do is have the computer and all will be well. I was the fourth American and I said, don't pay attention to the first three speakers; the problems are much more complicated (p. 10-11). North presented the solution would be privatization, the â€Å"catch-all panacea† to al Russia’s ills. But North warned that â€Å"privatization without the fundamental structure of the rule of law and enforcement mechanisms to go with it does not produce desirable results† (p. 12). He mentioned that there is privatization in Latin America, but privatization in the context of government fostered monopolies produces a world that does not look at all like what you want.

Wednesday, November 20, 2019

See attachment Research Paper Example | Topics and Well Written Essays - 750 words

See attachment - Research Paper Example Taylor’s management theory espouses that if the amount of time and effort each worker expends to produce a unit of output can be reduced by increasing specialization and division of labor, the production processes will become more efficient (Taylor 1911). This theory assumed that employees are more motivated with more pay and confined communication to solely addressing the economic needs of a business organisation’s employees. Administrative management seeks to create an organizational structure that leads to high efficiency and effectiveness. Organizational structure is the system of task and authority relationships that control how employees use resources to achieve the organization’s goals. Among those theorists of administrative management were Max Weber (1864 -1920) and his theory of bureaucracy that espouses a formal system of organization and administration designed to ensure efficiency and effectiveness. Another was Henry Fayol who espoused that management and its function can be defined and communicated and therefore can be taught. This management theory introduced the structure in an organization and differed from Taylor’s Scientific Management in a way that it views the organization as a structure rather than an impersonal machine.   Henry Fayol   played a main role in the turn-of-the-century Classical School of management theory.  Fayol   believed that techniques of effective management could be defined and taught and that managerial organization hold as much importance as management as workers organization. He was the first to identify functions of management Behavioral theory of management espoused a theme that focused on how managers should personally behave in order to motivate employees and encourage them to perform at high levels and be committed to the achievement of organizational goals. Unlike the scientific management approach which only focused on the economic

Monday, November 18, 2019

Macro5C Essay Example | Topics and Well Written Essays - 1250 words

Macro5C - Essay Example The continuous failures may have discouraged the workers therefore they stopped looking for jobs ahead and â€Å"gave up† the idea of employment. In the above calculation, these people were not included in the unemployed workforce as they are not currently seeking job. However, if the Bureau of Labor statistics decided to include these workers as â€Å"Unemployed labor force† then the number of unemployed would go up and therefore the unemployment rate will likely be increased followed by an increase in total workforce, as shown below: Unemployed workforce = 8.4 million + 1.2 million = 9.6 million workers Total workforce = 116.9 + 1.2 = 118.1 Million people New Unemployment Rate = (9.6 / 118.1) * 100 = 0.09129 * 100 = 8.129 % The discouraged workers are not usually taken in to the unemployed workers account as the term â€Å"unemployment† directly refers to people who are out of jobs and actively looking for them yet unable to find them, where as discouraged work ers are workers who have given up on their search. ... Answer 3: Unemployment is a vast term used in economics very frequently; unemployment does not only refers to people without jobs due to limited reasons but has more complexities to it that economics defines. There are different kinds of unemployment including frictional, structural, seasonal, classical and cyclical unemployment. Out of all these, for simplicity in theory, economists often use three types of unemployment for explanations of economic phenomena; cyclical unemployment, frictional unemployment and structural unemployment. Frictional Unemployment refers to unemployment that is a temporary condition caused as a result of â€Å"looking between jobs†. It’s when an individual leaves one job in search of another and this gap of leaving the job and finding a new job is a temporary period of unemployment known as frictional unemployment. On the other hand, structural unemployment is due to mismatch of skills of the workers; they may become obsolete or not appropria te for the job kind. These two are basic levels of unemployment that would ALWAYS be there in any economy as they are natural and inevitable, so economists don’t really worry about these kinds of unemployment. The major cause of concern for economists is the cyclical unemployment; also known as Demand deficient unemployment. This is caused as a result of lack of aggregate demand in an economy putting downward pressure on the economy and increasing the inflationary gap. This type of unemployment can drive the economy out of working condition if it exists for a long span of time without appropriate government interventions (The great depression of 1930’s may serve as an example for such a case). When economists talk about â€Å"Natural Rate of Unemployment† they are reffering to the full

Friday, November 15, 2019

Why Did Boudiccas Revolt Fail?

Why Did Boudiccas Revolt Fail? I decided to research the question why did Boudiccas Revolt fail?; for my extended essay. I used primary and secondary sources. The books I used a range of sources from Roman era to the modern day historians. There was a period throughout history where they forgot about Boudicca this was the middle ages where roman history had waned at this point. My investigation scope was mainly limited to the military features but also considered political factors. The conclusions I arrived at in the End is that Boudiccas revolt failed, due to the military strength of the Romans full time army who trained everyday, the fact that Boudicca was against a undefeatable enemy, no matter how long she fought they would have always won even if meant sending reinforcements, and the final factor is that the Britons were given a false sense of security whilst dealing with the Romans as before the final battle the Romans had not considered her a threat worth dealing with so there was not much attention focused on her and her warriors. Introduction The Romans first invaded Britain under Julius Caesar in the year 55 BC; this however was unfortunate timing as the Roman battalions were called off to fight another war in Gaul at which point they didnt invade Britain extensively until AD 43 under the rule of Emperor Claudius whose general Aulus Plautius served as the first governor of Britain. The Roman army at the time had sent 40,000 men to take part in the initial invasion  [1]  . The Emperor not only sent foot soldiers but also sent Cavalry as well, many British tribes sought to make peace, for example the Trinovantes , while many went to war against Rome such as the Druids in Anglesey in Wales. These battles went on for many years and the Romans were never fully able to conquer Britain. The second contributing factor was Britain itself; at the time of the Roman invasion in 55BC Britain had already established economic and cultural trading patterns with Continental Europe. Boudicca one of the most revered women in history, l ed Britons in AD 61 to fight the Romans for their freedom. The key question for many historians is, why did Boudiccas revolt fail? In this essay I plan to give an answer of my own as to why the former mentioned happened. The Historical significance of this event is that a women who at the time were considered inferior, led the most significant rebellions against the biggest army the world has ever known. During the time of the rebellion the terrain of England would have been quite different than the one we have today it would have been practically all rural with only a few settlements every so often, until you reached Roman territory where the cities would have been built up. What makes Boudiccas revolt even more spectacular is that she managed two attack to main Roman cities, which no other Rebellion ever managed to do. Chapter 1 Boudiccas background Boudicca was born around 30AD, she lived in the Eastern side of Britain and was Queen of the Iceni, and her actual death is also shrouded in mystery. Tacitus states that she poisoned herself after her defeat at the army of Suetonius.  [2]  Dio Cassius relates that Boudicca fell ill and then died  [3]  . Wailing Street. Boudiccas revolt can be pinned back to the point of her husband, King Prasutagus death. Prasutages was able to claim Roman citizenship  [4]  , which allowed him to believe that once he died his Kingdom and its inheritors would be safe. Prasutages will, as Tacitus explains, split the Iceni territory in half, one-half for the Emperor Nero and the other for his daughters. This could be a reason as to why the Romans marched into the Iceni territory as they did. They did not see women as leader material so they believed that they could take the other half of the Iceni territory for themselves as they believed that with no male ruler it would descend into chaos. The Nobles of the land were evicted from their ancestral homes, and the Royals were treated like slaves. Boudicca was flogged while her two daughters were raped. Since she herself was not raped, David Braund suggests that she was an older woman  [5]  , which gives her rebellion from the Romans even more credit as this would have shocked the Romans even further since they believed that women were unable to fight, so an older woman leading a rebellion would be an alien concept to the Romans. This news would have quickly spread throughout the neighboring territories and would have led to even more resentment towards the Romans. Chapter 2 Roman Invasion of England Roman Occupation began in 43AD under the rule of Emperor Claudius; the Romans managed to take all of Britannia but were never able to take Caledonia. The reason for Romes invasion was to help Emperor Claudius secure his position in Rome as he faced opposition from the Senate. The reason for this was because the Army was the main artery of Rome and the army paid for themselves, war was very profitable. Roman culture reflected this as each leader needed to prove himself as an adept army commander, and for Claudius Britain was to be his military victory.  [6]  This was very different to the initial invasion by Julius Caesar, who planned to invade Britain for he believed that they were helping Gaul by supplying them with equipment. In late August 55 BC, 12,000 Roman soldiers landed about 6 miles from Dover. Caesar had planned to land in Dover itself, but had to change his plan as many Briton soldiers had gathered on the cliffs ready to fight off the invaders. Even so, the Britons fol lowed the Romans to their landing place and a fierce fight took place on the beach. The Romans were forced to fight in the water as the Britons stormed down the beach. Caesar was impressed with the fighting qualities of the Britons: The Romans were faced with serious problems. These dangers frightened our soldiers who were not used to battles of this kind, with the results that they do not show the same speed and enthusiasm as they usually did in battles on dry land.  [7]   However, the Romans fought off the Britons who withdrew. But it was clear to Caesar that the Britons were anything but a pushover and by the end of the year the Romans had withdrawn to Gaul. This invasion gave some breathing space for Gaul and they quickly revolted. This dragged and the Romans went into Gaul to crush the revolt. It is also clear that Britain was an afterthought due to three legions that had been destroyed in the Battle of the Teutoburg Forest by rebellious German tribesmen in 9 AD, and the Emperor Augustus concluded that the empire was overextended and called a halt to new wars of conquest. This war was a war of Prestige which Rome did not want to lose. Chapter 3, The development of the Rebellion After the treatment of Boudicca and her daughters, resentment towards the Romans grew even greater as the people saw just how the Romans were willing to treat their apparent friends as before King Prasutagus death the Iceni tribe were friendly with the Romans. This would have allowed Boudicca to amass an army fairly easily, mainly due to the fact that many tribes already disliked Roman occupation and were looking for a reason to go to war with them. Boudicca went from tribe to tribe with her daughters explaining to tribal leaders that Rome had gone too far and they must take a stand to prevent them from going any further. As Tactitus also mentions Boudicea, with her daughters before her in a chariot, went up to tribe after tribe, protesting that it was indeed usual for Britons to fight under the leadership of women. But now, she said, it is not as a woman descended from noble ancestry, but as one of the people that I am avenging lost freedom, my scourged body, the outraged chastity o f my daughters. Roman lust has gone so far that not our very persons, nor even age or virginity, are left unpolluted. But heaven is on the side of a righteous vengeance; a legion which dared to fight has perished; the rest are hiding themselves in their camp, or are thinking anxiously of flight. They will not sustain even the din and the shout of so many thousands, much less our charge and our blows. If you weigh well the strength of the armies, and the causes of the war, you will see that in this battle you must conquer or die. This is a womans resolve; as for men, they may live and be slaves.  [8]  This proved to the Britons that Boudicca was extremely serious about rebelling over Roman authority and she was confident that she would be able to successfully rebell against the Romans. She believed this to be possible if she could inspire the hearts and minds of all Britons. The reaction from the Romans during this inital uprising from Boudicca was minimal, it was unnoticed in Ro me as they had the worlds largest empire to control. This could be another possible reason as to why the inital stages of the Rebellion from Boudicca was so successful, but once the Romans took notice the tables were quickly turned. Chapter 4, The importance of Colchester and Londinium During Bouddicas revolt it was clear that Rome wasnt giving much oppostion  [9]  this would have encouraged her and her warriors to start making bigger attacks on Roman territory and this clearly happened. Boudicca laid siege on the capitol of Roman Britain Camalodunum (Colchester). This town however was mainly run by old Roman Veterans who would have unlikely been able to fight. This lack of manpower and the fact that this city was a main artery for Roman Britain gave the Iceni and Boudicca the incentivite to destroy it. The 9th legion attempted to save the city but was ambushed by Boudicca and only a few survived  [10]  . The Army of Kelts set fire to the temple (which marked the conquest by Emperor Claudicus over Roman Britain) which burned everyone inside alive. After this victory Boudicca moved on to Londinium (London), the Roman general Gaius Suetonius Paulinus sent a few troops in time before Boudiccas very large army arrived, Tacitus then writes At first, he [Gaius Suetonius Paulinus] hesitated as to whether to stand and fight there [Londinium]. Eventually, his numerical inferiority and the price only too clearly paid by the divisional commanders rashness decided him to sacrifice the single city of Londinium to save the province as a whole. Unmoved by lamentations and appeals, Suetonius gave the signal for departure. The inhabitants were allowed to accompany him. But those who stayed because they were women, or old, or attached to the place, were slaughtered by the enemy. This shows that the Romans were not too desperate to defend their city and were willing to let the Iceni burn it to the ground, and allow the families to be slaughtered if they were unable to leave with the Romans. Following Tacitus description he then states that in retaliation for the burning of the city, the Romans slaughtered 70,000 Britons. Following this attack Bouddicas forces moved on to the city of Verulamium (St Albans) and destroyed it, through the two attacks on Londinium and Verulamium an estimated 70,000-80,000 were killed by Boudicca and her forces  [11]   Chapter 5, The military differences By the time the final battle occurred Boudicca had amassed an army of over 200,000  [12]  , however this number differs between certain historians. Tacitus reported that there were 100,000 Britons and Cassius Dio estimated 250,000. There were British sympathizers and family members standing behind Boudiccas warriors both historians do agree on this matter. The Britons brought their carts, and wagons were arrayed encircling the rear of the British position, forming a significant barrier to movement for the Britons when they needed to retreat  [13]  . The Romans on the other hand had a considerably smaller number of around 10,000  [14]  . Full time employed soldiers whose job was to fight, these men had an incredible amount of training and expertise and this would have come from the previous battles and wars throughout the previous centuries which allowed the Romans to perfect their battle formations and tactics. Whereas the Britons were mainly farmers and had little time to dedicate to learning how to fight successfully as a unit and as individuals, the Romans had mastered sword combat at an early age and every morning had a gruelling training session to constantly hone their skills. The Romans also did not have to worry about tending to their farms or families as the Britons did. According to Tacitus, Seutonius had a total of 10,000 including his 14th legion a vexillation of the 20th Legion, and auxiliaries. Other estimates put the Roman force at 7000-8000 legionaries and 4000 auxiliaries (including cavalry). Part of the Rom an armys training was a twenty Roman miles (18.4 miles) march (to be completed in five hours) carrying a full pack of weapons, shield, food rations, a cooking pot and a short spade, along with their personal kit.  [15]  This was then followed by heavy weapon carrying Roman soldiers who attended weapons training every morning. Roman soldiers practised hand-to-hand combat with wooden swords, spears and shields that were deliberately much heavier than those they used in battle. They trained with dummy swords and javelins made of wood.  [16]  The soldiers then practised Roman formations allowing them to work and move as one unit. The most formidable formation they used was the testudo (tortoise) in which the soldiers would bind together and lift their shields, interlocking them together. The soldiers in the back lines placed their shields over their heads to form a protective shell over the top of the men. The shields fitted so closely together that they formed one unbroken surf ace without any gaps between them. It has been said that it was so strong a formation that men could walk upon them, and even horses and chariots be driven over them. The Romans also used other formations such as The Wedge this was used to break enemy lines. This extreme training discipline compared to the lack of discipline in Boudiccas warriors gives the clear view that the Romans were going to win in the final battle. Although the Britons outnumbered the Romans greatly, the Britons were given a false sense of security . This was clear as Tacitus states that in the final battle all the Britons families had turned up to watch the Roman bloodbath. Up until the final battle, the Britons were constantly massacring the Romans, which included the 9th legion. This was due to the possibility that the Romans were not putting much effort into containing Boudicca because they did not see her as a threat; whereas the Druids in Anglesey and Gaul were bigger threats to the Roman power or their religion. Once Boudicca started attacking Roman towns and cities, the Generals of the region started to take notice and this was the turning point for Boudicca as the Romans started to put pressure and effort into removing Boudiccas threat from their land. However they lacked the superior discipline and tactics that won the Romans a decisive victory. However the chariots were exceptional. This description is how Julius Cae sar described the Britons chariot ability while during battle: Chariots are used like this. First of all, the charioteers drive all over the field hurling javelins. Generally, the horses and the noise of the wheels are enough to terrify the enemy and throw them into confusion, as soon as they have got through the cavalry, the warriors jump down from their chariots and fight on foot. Meanwhile, the charioteers then move away and place their chariots in such a way that the warriors can easily get back on them if they are hard pressed by the size of the enemy. So they combine the easy movement of cavalry with the staying power of foot soldiers. Regular practice makes them so skillful that they can control their horses at a full gallop, even on a steep slope. And they can stop and turn them in a moment. The warriors can then run along the chariot pole, stand on the yoke and get back into the chariot as quick as lightening.  [17]  while in truth by AD61 the chariot drivers were the r ich class and barely trained compared to the Roman charioteers. The main base of Boudiccas army was foot soldiers who were mainly poor peasants and were unable to spend most of their time training with swords and had to struggle to just make enough food to feed their families. In truth the army of Boudiccas while great in numbers was unable to fight as proved in their final battle agaisnt the Romans who were outnumbered 20 to 1. Chapter 6, Strategy and tactics Up until the final battle, which no one knows the place of, Boudicca and her warriors were easily defeating the Roman attempts to stop them. For example the ninth legion in the burning of Colchester. This was partly because Boudiccas battles happened when Suetonius Paulinus, the Governor of Rome, was away fighting the Druids in Anglesey, North Wales. This meant that the Romans who were left behind did not have a leader to tell them what to do. However, this was soon to change as General Suetonius Paulinus once hearing of the Iceni revolt came back to England and this was the turning point for Boudicca as the Romans quickly turned the tables. The battleground as previously stated is unknown but Tacitus wrote a position with a wood behind him (General Suetonius). This would have placed the Romans at the top of some sort of hill, which would have been in keeping with the standard Roman tactics. With the wood behind them, the Romans would have channelled the Britons so the Romans would o nly have to face Britons on one side. Behind the Britons was their family, as they had expected a Roman massacre, behind them was the bounty they had amassed from their previous raids. The Celts were very high on enthusiasm, people were shouting and music was playing everyone was enjoying the atmosphere. The Romans expectation towards this battle would have been very different. The Romans rallied around their commander, who delivered his speech convincing them that the battle could be won. Boudicca gave a final speech, and then the Celts charged towards the Romans.  [18]   The outcome was that out of 10,000 Romans only 400 were killed and all of Boudiccas warriors were killed, including their families and most of the Iceni tribe. Those who managed to survive and escape moved to Norfolk where the Romans kept a close eye on them. Boudicca was said to have poisoned herself after the battle had been lost to avoid Roman capture, however there is no mention of what happened to her daughters as they seem to have vanished from the history books. Tacitus says nothing of her burial. There is a story that she was buried at Stonehenge and its legendary circle of stones were set up by the Druids to mark her tomb. However there is no solid historical evidence over this period and it is most probably a myth. Conclusion In conclusion, the reason Boudicca lost against the Romans in her final revolt was due to a simple reason. Boudicca was up against the most formidable army the world has ever seen, and the Romans were never going to allow Boudicca to disgrace them and allow her to get away with it. Even if Boudicca had managed to defeat the Romans in her final battle it is most probable that the Romans would have sent reinforcements into Britain to wipe her off the face of the map. This was the key reason as to why Boudiccas revolt failed: Boudicca had set herself an unachievable goal and she was never going to come out on top, no matter what the outcome of her final battle was going to be.

Wednesday, November 13, 2019

The Ethics of Cloning Essay -- Genetics Biology Genes Essays Papers

Imagine a world where everyone looked like you and was related to you as a sibling, cousin, or any form of relation, wouldn’t that be freaky? Although cloning is not an important issue presently, it could potentially replace sexual reproduction as our method of producing children. Cloning is a dangerous possibility because it could lead to an over-emphasis on the importance of the genotype, no guaranteed live births, and present risks to both the cloned child and surrogate mother. It also violates the biological parent-child relationship and can cause the destruction of the normal structure of a family. The cloning of the deceased is another problem with cloning because it displays the inability of the parents to accept the child’s death and does not ensure a successful procedure. Along with the risks, there are benefits to Human Reproductive Cloning. It allows couples who cannot have a baby otherwise to enjoy parenthood and have a child who is directly related to them. It also limits the risk of transmitting genetic diseases to the cloned child and the risk of genetic defects in the cloned child. Although the government has banned Human Reproductive Cloning, the issue will eventually come to the surface and force us to consider the 1st commandment of God, all men are equal in the eyes of god, but does this also include clones? That is the question that we must answer in the near future in order to resolve a controversy that has plagued us for many years. In the world today, issues such as Global Warming and the War in Iraq take the front cover on any newspaper, but in the world tomorrow, the concept of cloning will become an ever-more pressing issue. How do you define the term cloning? Well, in the words of Jac... ...e pressing issue that will question our morals, ethics, and view on human dignity. As a society, we must come to a decision regarding Human Cloning and stand by it, whether it is the right decision or not. Our actions will have a profound impact on the methods of reproduction used by future generations. Works Cited Page Cibelli, Jose, et al. Principles of Cloning. San Diego: Academic Press (AP), 2002. Brannigan, C. Michael. Ethical Issues in Human Cloning. New York: Seven Bridges Press, Chatham House Publishers, 2001. "Arguments for "Reproductive Cloning." The Presidents Council on Bioethics. Vers. 3a. 7/12/07. http://bioethicsprint.bioethics.gov/background/workpaper3a.html â€Å"Arguments against â€Å"Reproductive Cloning.† The Presidents Council on Bioethics. Vers. 3b. 7/12/07. http://www.bioethics.gov/background/workpaper3b.html

Sunday, November 10, 2019

Marketing Strategy Analysis – SAMSUNG case

Marketing is the recess which combines both strategy and tactics in order to build up the relationship with customers and create value for both buyer and seller. (Definition of Marketing, 2014). According to Marina, B. W. (2007), the marketing environment nowadays has become extremely fierce and dynamic, a marketing strategy needs to be updated in order to maintain the competitive strength. An efficient marketing strategy is not only has ability to adapt a change in the market but also satisfy the customers' minds at the same periods.Therefore, there is no marketing strategy could maintain forever but should change at every different suitable situation. To do so, a company might have several alternative plans which probably promptly implement in necessary cases. Samsung Inc. Is one of the outstanding samples in term of successful marketing strategy. Samsung was established in 1 938 in South Korea from the modest company to the global corporation with the annual turnover of over $1ST 1 00 billions. Samsung has generated the business into three majors: â€Å"electronics, engineering and chemicals.This paper is going to examine the marketing strategy which Samsung has applied and give out lessons and recommendations in order to prepare for the future Roth. QUESTION ANSWERING 1. Question 1 Samsung was from the modest company, currently has developed magically to the multi-national conglomerate. Efficient marketing strategies were one of the key elements of Samsung success today that lead its brand value rapidly increased the most in recent years. As reported by Vietnamese (201 2), the brand value of Samsung in 2000 was approximately $1ST 5. Billions. Samsung subsequently expensed $1ST 508 millions in order to boost up its brand value over than $1ST 6. 3 billions in 2001. According to the data collection of Gregory, L. 2005), the brand value Of Samsung Was $1ST 14. 9, ranked as 20th while the first three positions were Coca Cola and followed by Microsoft, IBM with the brand values were $1ST 67. 5 billions; 59. 9 billions and 53. 3 billions. At that period, some competitors of Samsung in the market such as Monika had $USED 26. 4 billions of brand value, ranked at 6th position; Sony had $1ST 10. Billions of brand value, was as 28th in ranking; Motorola was ranked as 37th with $USED 3. 8 billions of brand value and Panasonic was at 78th with $1ST 3. 7 billions in the ranking. As we can see in the figure 1, the rand value of Samsung grew continuously and dramatically from 2001 to 2005 while some the other competitors had a slight fall or maintained at the same level. Table 1: Brand ranking by value in 2005 Figure 1 Brand Value from 2001 -2005 There is no doubt to confess that Samsung has gained a certain success in building brand value through those periods of time.In order to stand stably in this fierce market, Samsung has applied its strategies efficiently and distinctly. An efficient marketing strategy may bring success to its business but a g ood quality of products is what keeps the trust of customers. The more quality of the products are, the more loyalty of the customers will be. Therefore, Samsung has issued a very strict quality control policy. This is one of the factors that bring success to Samsung today. For example, any mistake occurs in its prod action process will be stopped immediately to fix in order to guarantee a good quality and high accurate standard.Based on the global strength, Samsung is flexible in gathering efficient international resources. In 1 sass, Samsung adopted cheap scientific experts from Soviet and hired them to work in the Seoul labs in the early year of 2000. One of the successful innovations, which is introduced at Samsung by those Soviet scientists, is TRIM project. TRIM project is the methodology which identifies the contrary of the existing technologies and the needs of the customers in order to innovate further ideas. Samsung has successfully controlled the products quality.This is the first and the heart in business philosophy of Samsung. Any business needs to understand the customers' perspective and places them at the first concerning. When customers make a decision to try a new product, they would expect a good quail's purchasing. And this is a chance for a business to keep customers' loyalty and increase the prospect of brand by customers' recommendation to their network. So if this was not a case, those customers would not come back and looking for other options. Thus, the quality control policy plays an important role in enhancing the customers' satisfaction and loyalty.Besides, it would help to contribute the long term prospect and revenue of company and avoid the risk of replacement cost of defected products. A company, which has a strong reputation in product quality, will be outstanding in the current fierce market today. One of other successful factors Of Samsung strategy is promotion. Due to different kinds Of product and different segmentations o f customer, Samsung has applied variety ways of promotion and specific channel in order to approach the market. The marketing mix up's strategy has been generated efficiently by Samsung.The company used strong tactics to pull customers to itself by providing printed brochures, posters, specialization sheets and public information on Samsung website, Samsung aimed to raise the awareness of customers. Besides, the activities to be the sponsorship in particular famous events such s: Royal Windsor Horse Show and Samsung Open Tennis Tournament. On the other hand, Samsung gave several interesting offers and discounts to their trade partners and dealers in order to push the sale of Samsung products.All of promotional activities are aimed to support a new product launching. Launching successfully a new product has never been an easy issue, especially it is aimed to dominate other competitors in current market. In asses, Samsung has done an exclusive research in DVD market and understand the problem occurring at that time in order to identify the opportunity. From that, the company could find the suitable way for its tragedy and satisfy the market demands to gain the competitive advantage.For instance, Samsung provided a DVD product with much greater data capacity and sophisticated features, but with the very reasonable price; or taking another product of Samsung is TFTP flat screen monitor, this monitor also provides a greater convenience than CRT screen. The TFTP screen is made by the liquid crystal display (LCD) with sharp displayed image can save a space of the room, lower power consumption and less harmful radiation. This is called the unique selling price that makes Samsung to be the leader in the electronics market.One of the elements of ups strategy is distribution (Place), Samsung has used various channels in the market from the dealers, retailers and distributors and gave free sampling in order to attract more the customers' concern. Due to different kind of product, Samsung has applied a different kind of strategy to approach the market. The market segmentation for the T FT monitors were aimed for business such as officers, financial centers in the city or fashion outlets, etc. In order to encourage the TFTP monitors purchasing from business, the marketing strategy needs to replace n order to adapt a change in a specific situation.The advertisements on this sector focused on potential customers who are business users. Newspapers and magazines were also used for advertising, especially the type of one-to- one advertising, mailing directly to the business users are effectively. Samsung was the newcomer in the mobile business sector in asses. Today, Samsung was ranked as the world's largest corporation in tech oenology industry in term of revenues. The way to do the marketing promotion for this kind of product still differs from the other products.The marketing research ND segmentation were exclusive implemented in order to understand the consumers' demands and segment the potential customers. Samsung still used newspapers, magazines, TV advertisements, media means and to be a sponsorship for famous events in order to raise the perspective of customers in brand recognition. The contribution is more focused on retailers and the retail staff are well trained to be professional. In conclusion, the marketing strategy of Samsung is a valuable lesson to every marketer.Samsung has sought a international quality of product and implemented several marketing strategies in trying to dominate the market. . Question 2 SOOT analysis of Samsung Table 2: SOOT of SAMSUNG Samsung SOOT analysis Strengths Weaknesses Reputation 2. Innovation and design 3. Advanced technology 4. Lower cost 5. Large market share 6. Ability in brand marketing . Patent issue 2. Lack of its own SO and software 3. Wide range of products Opportunities The reads . Demand on smart- phone 2. Demand on tablet 1. Saturated in mobile market 2. Price wars 3.Technolog y changes 4. Chinese products 1 . Reputation: Samsung has high reputation and is familiar all over the world. It helps to increase the customers' trust in making purchasing decision. Samsung has recently received many possible responses from public then make its reputation continuously grows. 2. By understanding deeply customers' mind, Samsung has received many innovation and design awards. Samsung offers the product which has more benefits than the competitors do, and each type of customers has different suitable product. 3.Samsung has ability to use the latest technology for its products. 4. Low cost: Samsung generated its production in the low cost countries. Hence, it helps to save production cost in order to offer a product to customer with a lower price. . Large market share: Samsung has a wide range Of products. Hence, Samsung holds a large portion of market share in almost products they sell. Large market share helps Samsung in reducing costs and more demand in contract cond itions. In addition, it also allows Samsung to earn high return and diversify risks and failures. 6.Samsung was ranked as the top company which has ability to push the brand name efficiently and was ranked at the 9th most valuable brand with $33 billion dollars. This success is caused by the sponsorship in sport champions, social activities, etc. Weaknesses 1. Patents issue: Samsung had problem in patent infringement with Apple. Apple sued Samsung that the Samsung galaxy 4 and Samsung tablet copied phone and pad. This thing seriously damages to Samsung reputation and cost $1 billion dollars in fine. (BBC, 201 2) 2. Lack of its own SO and software: Samsung pay an intention on innovation.However, Samsung has never introduced its own new product with its own SO. Samsung focus on mass market rather than niche market when setting the price of the products at a level of average low. A general psychology of customers is to assume a low price of product is low quality. . Samsung has 3 major markets: Electronics, Engineering and Chemicals and each industry has a huge product which needs to concern. Thus, Samsung loose an attention and advantage in competing with the competitors. Opportunities 1 . The demand on smart- phone market is continuously increasing comparing to electronics market.Thus, Samsung should create its own software for correlative hardware devices. And then, Samsung could launch a new product with outstanding features, has its own SO, user friendly sooner than the competitors could do. 2. The demand on tablet is expected to grow in the next few years. Thus, Samsung could expand this market by launching a new innovative design and better technology quality in order to dominate the market. Threats 1 . Mobile phone market seems to be saturated in almost countries, especially in developed countries. Thus, the purchasing power might not as high as it used to be in previous years. . There is a threat from the companies from China who has ability to produce a product at lower price with a similarity of design and features. TOWS matrix analysis Table 31 TOWS matrix of SAMSUNG TOWS matrix analysis External Opportunities (O) External Threats (T) 1. Invest in tablets . Expand mobile phone market 3. Sponsorship 4. Globalization 2. Patents issue 3. Price wars 4. Technology changes 5. Chinese products Internal Strengths (S) so 1 . Developing a newer not only in technology but also in design for tablets and smart – phone in order to dominate the global market 2.Establish more multiple national companies 3. Participating to be a sponsorship for sport events in order to raise the brand value SST 1 . Investment in digital market, develop Core Digital Technology, home networking 2. Pursue new product development: wearable, pen computing 3. Developing super -outstanding smart -phone The largest memory chip in the world Global corporation 3. Strong reputation 4. Wide market circle 5. Strong cash flow Strong innovation and design 6. 7. High bra nd value 8. Active participant in social activities Internal weaknesses (W) woo .Focus on niche market 2. R&D in technology 1. Research to explore new market 2. Develop the quality of technology to be superior SO and software 4. Question 3: In the current years, Samsung is one of the biggest manufacturers in term of android smart- phone. They are also successfully in the industry of engineering to sell monitors, TV LCD, etc. Samsung has an incredible growth ate over the time to have this leader position today in the fierce market. (Kristin, L. , 2014). It might be said, 201 3 is the bright year for Samsung to have ability to own the market.However, 2014 might be the challenging year when the Conn's analysis pointed out that Samsung strategy starts revealing its weaknesses. (L an. H, 2014). Smart- phone Galaxy SO was considered as the failure of Samsung in all aspects. The Galaxy SO was blown up its capacity features to conquer all customers in over the world. However, this smart- ph one was only improved modestly in a comparison with the old version Galaxy SO. Even though the turnover for the Galaxy SO was relative high but not as high as the company's expectation.Even though Samsung is still the leader in the market of smart- phone but there is no increasing in the market share in 2013. It means that Samsung has stopped magically increasing as it used to. And the first time since 2011 , the profit of Samsung had a slight decrease in the Q of 2013. In the fierce competing race of smart- phone, while the competitors have ability to produce to a smart – phone with greater incredible features by its own operating system and software, Samsung still eve not given any sudden attack technology and outstanding product.Hence, this is the first failure in the marketing strategy of Samsung in smart- phone sector. Due to CNN analysis, Samsung is not only needed to have a strong marketing promotion but also pay much concern on the quality and outstanding features of the new product. It means that, in 2014, Samsung should set modest goals in order to achieve in certainly, avoiding the disappointment from the customers and deliver a truly changing technology mobile instead of only focus on marketing and bigger screen. Samsung and Apple are the two leaders in the racing of mobile phone industry.In practically, Samsung is the largest player in term of revenue but Apple is more profitable. Samsung targeted to the mass market when setting the price of smart phone at relative low to premium while Apple;s products are set at premium segment. The average price of Apple's products is quite higher then competitors' in smart phone industry and this leads very high margins for Apple. In 201 1, Apple Inc. Sued Samsung when claiming that Galaxy smart- phone and tablet copied from phone and pad. In final, Samsung had to pay $1 billion dollars for its compensation.Yakima, I. K. And Ian, S, 2011). This thing seriously damages to Samsung reputation and cause in d ecreasing profit in 2011. Hence, Samsung still has challenges to compete with Apple. Apple has strong and distinct band which was built for a decade, and now, has its own consumers' loyalty and advantages competitive in the exclusive mobile industry. In order to have ability to beat Apple's products and becomes a dominant in mobile industry, Samsung needs to focus on improving software and operating system. (Luke, W. 2012).A particular focus on technology and strengthen software capabilities must be implemented order to not only satisfy and maintain the current consumers but also to serve new customers' experiment. It is suggested that Samsung could plan to develop its own Bad operating system in order to serve group customers of low- end market. Besides, Doing investment in order to offer a premium product which target at high- end market, higher positioning as higher quality products providers. It helps Samsung to focus on niche market rather than set a product at medium price to serve consumers in a mass market.Besides, Samsung also pays more attention on promotion and selling campaigns for digital products such as Core Digital Technology, Pen Computing, DRAM, etc. 4. Question 4: â€Å"Internal marketing is orienting a motivating customer contact employees and supporting service people to work as a team to provide customer satisfaction. † (Phillip, K and Gary, A.. 2012). According to Burrito and Galley, the important of internal marketing is to make employees are conscious to serve customers well and reinforce their behaviors to perform efficiently.Hence, the concept of internal marketing covers the aspects of HARM, operation and marketing such as in particular: motivation, leadership, structure, delivery system and marketing management The internal arresting is used to enhance the customer focus and market orientation. Even though the term relates to marketing but it uses quite a lot of HER principles because both of the marketing and HER are dealin g with people. Since understanding the term of internal marketing, employees are should be concerned equally to customers because employees are who directly bear theÐ’Â « value to an organization.It is clearly and obviously to see the link between the employees motivation and their performances toward an organization. The higher satisfaction employees are, the better they perform in external services and the faster a company can achieve a goal. Therefore, if a company) only focuses on customers care but lack of employee's motivation, it could meet some struggles. In Samsung Corporation, incentives and welfare program are used to motivate their employees in order to better performances and satisfactions.Samsung has offered a very interesting welfare program to concern only for employees but also for their families about house, education, health and retirement. Besides, employee who has ability to perform outstanding or carry out a significant project is worth to receive an additi onal incentive. Hence, Samsung employees can live and org in the pleasant environmental. (Samsung, 1995) Base on the internal theory of internal marketing, there are some suggestions for Samsung to increase its quality of internal marketing. First of all, it is necessary to create a staff communication in order to listen to their employees' opinions and ides.Besides, it is also useful to have time for briefing every week to discuss about what has been done during a week, is there any problem that needed to be solved timely or share successful stories together. This thing is very efficiently not only in creating a friendly relationship between staff and managers gather but also timely grasp the current operating status of a company. Secondly, Samsung could give to their employee training to empower their relevant knowledge. Besides, employee motivation is always an important part.There are some theories about employee motivation such as Moscow and Herbert, given some factors to fulfi ll the satisfaction of employees. Incentives and rewards could be a positive method to motivate employees. Culture is one of the factors that affects to employee's behaviors. Employees might feel uncomfortable or comfortable due to its company environment. Business to business relationship is important to maintain success of a corporation. Business relationship management (BRB) is different from customer relationship management (CRM), but still simultaneously executes together.BRB is used to enhance the positive relationship with customers. CONCLUSION Executive Summary This paper has been done in examining the successful marketing strategy of Samsung over the past years. And then using Scots to analyze the weaknesses, threats as well as the strengths, opportunities of the company and using TOWS matrix to suggest solutions of taking its strengths and opportunities to cover its weaknesses and threats. Finally, there is a discussion about the internal marketing of Samsung. Samsung was from the modest family company to the top global corporation in this fierce market today is worth lessons for all marketers.By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Personal experiment The case study of Samsung is worth to learn for every business. By observation through this case study, in personality, I could understand these following points. Firstly, every business should set clear goals in both short term and long term in order to step by step achieve them.Segmentation is needed to identify potential customers, and search for the unmet demands IR the market. It is also useful to understand the customers' behaviors in order to satisfy them as good as possible. Secondly, promotion is one of the important factors in marketing strategy. There are several way s of promotions and depend on each specific situation that we could apply a efferent promotion in order to approach the market. For instance, depend on segmented group of customers whether low-end market or high- end market, we could apply a suitable promotion.

Friday, November 8, 2019

Chanel Cosmetics

Chanel Cosmetics Introduction Chanel is one of the leading fashion shops in the United Kingdom. Started out as a simple fashion shop on a brick and moter basis, this shop has grown to become a giant shop that operates an online shop, besides its physical shops. The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.Advertising We will write a custom essay sample on Chanel Cosmetics specifically for you for only $16.05 $11/page Learn More The fashion industry is very competitive and very sensitive. The majority of those who visit these shops are from the upper class. This group is always very sensitive on issues of quality. They do not have any problem with the price, but they do not tolerate substandard or outdated products (Ulaga Chacour 2001, p. 67). Chanel has come to realize this and has been keen on providing its customers with products of desirable quality. This company has been named as one of the leading shops for fashion products. The company stocks such items as bags, designer perfumes, designer wristwatches, jewelry, and shoes, among an array of fashion products. The firm has a market share that spans in the entire United Kingdom. The marketing team of this firm has ensured that the firm’s products find the right value proposition, an act that has seen Chanel products become popular (Andreson, Narus Rossum 2010, p. 56). The brand Chanel is very strong within the markets of United Kingdom. Although the firm’s effort to assert its presence has bore good fruits, the brand is not very strong within the international market. The management has tried to capture the markets currently dominated by large online market firms such as the Amazon, with very little success. However, the gain made by this firm is an assurance that has made it possible to gain the market share beyond the United Kingdom. Competitor Analysis The fashion industry is one of the m ost developed industries in the United Kingdom and by extension, the entire world. Those who patronize these shops are individuals who are rich and willing to spend a lot of money on any single item needed from the shop.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For this reason, many investors have gained interest in this industry, as it is considered one of the most lucrative industries within this country (Barnes, Blake, Pinder 2009, p. 89). Competition is very stiff. With a market that has free entry and exit, there has been a huge influx of firms, some of which are international companies with, other branches in several countries. Most of these international firms are well developed, having been in this industry for several years. Competition has been taken a notch higher. Many of these firms have adopted different competitive strategies. With price not being a major co mpetitive tool, many of the firms have considered such other services as home delivery of the products to their customers who purchase their products online. Others have considered to stock custom made products for specific customers. They would get a special order from such customers and then send those specifications to the manufacturers. As such, Chanel has to manage this competition, with focus being on maintaining or even expanding its current market share. This is very tricky because in this industry, maintaining the current market share alone is not easy. Many firms have developed very strong strategies for competition, threatening to eat into Channel’s current market share. As Ahmed and Rafiq (2002, p. 46) say, in industries where competition is very stiff, a firm’s focus should not be increasing but maintaining its current market share. In this industry, competition is rife, and there are signs that it may even get stiffer. Many large American firms that had w ithdrawn from this industry due to the recent recession are coming back stronger and with better strategies. Other new entrants are also coming with new strategies that are superior to many of the current firm’s strategies. Some of the leading apparel shops in this country include Absolute Vintage, Ace Collection, Ad Hoc Boy, Agnes B, Ahadi Shops, All Saints, American Apparel, Butterfly, and Caroline Charles among others. This list is very long and yet many more firms are coming into existence (Best 2009, p. 78). As can be seen from the above list of apparel shops, American firms are back to this industry and they are competitively strong. A firm like American Apparel has international coverage. It has branches in many other countries other than United Kingdom. As Woodruff (1997, p. 153) states, this firm has been very strong in this fashion industry, a fact that can be contributed to its international experience.Advertising We will write a custom essay sample on Chan el Cosmetics specifically for you for only $16.05 $11/page Learn More Most of the top management of this firm, according to Eggert Ulaga (2002, p. 153), are people who have held managerial positions in various other countries before and therefore have a wide experience in this industry. They understand the market forces and as such, are in a position to withstand pressures of the market. Another very strong firm in this industry is Absolute Vintage. It also has a market coverage going beyond United Kingdom. Within the country, this firm is one of the market leaders as it has its presence felt in almost all the major cities in the kingdom. Going against this strong competition may need this firm to develop strategies that would make it a superior firm. The firm must design its marketing strategies to give it a competitive edge in the industry. The brand Chanel, although not very strong in the markets beyond the United Kingdom, has managed to penetrate the local mar kets. It brand has managed to gain fame within its London branches. This would give it a competitive edge because this region has a large number of customers. Despite other firm’s strength in this region, Chanel can start its expansion plans from this region by developing superior marketing strategies. Basic Segmentation Analysis for Chanel Chanel, as a company and a brand, falls under the fashion industry. This firm has several lines of products falling in several market segments within the industry. The products are presented to the market under a similar brand name that is, Chanel. This firm has four major segments for its wide range of products. The segments are the Foundation, Chanel make-up segment, Chanel Fragrance and Chanel fine jewelry. In the Foundation, the firm stocks new products that have just been introduced into the market. These products may fall under different categories, but because they are new in the industry and to the firm, they would be put under thi s category. Customers would go to this section to know some of the new products that are currently available in this market. The motivation behind this section was to help not only in advertising the firm’s new products, but also enable customers fashion trends. Through this, they would be in a position to know which products are new in the industry and the competitive advantage they have over other existing products.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This section also helps the firm inform the market that it is out to ensure that it provides new and better products at a relatively close interval to ensure constant satisfaction. This segments targets customers from across the genders and age group. In Chanel Makeup segment, this firm stocks such items as eyeshades, lipsticks, and other makeup products. This segment targets women of various ages. Men make a very small percentage of the customer base here. In the Chanel Fragrance, the firm stocks perfumes and other such products. Just like the Foundation segments, customers here are of both genders and all the ages. In the Chanel Fine Jewelry section, this firm stocks wristwatches, bangles, golden, and diamond chains among other precious items. Though the market for this segment is female, a considerable number of male customers also frequent its stores (Dubois, Jolibert Muhlbacher 2007, p. 76). Segmentation is done to make it easy for the customers to locate desired items. When t he customers visit the firm’s website, they would have a clear sense of direction of where to go when searching for new products, instead of navigating from one section to another guessing that by chance he or she would bump into the desired product. The Role of Change in Technology Technology has proven to be a major competitive tool for this firm. With a neck-break competition, which has seen many firms exit this industry, emerging technologies have proven to be the only way through which this firm can manage the current market competition. As Flint, Woodruff and Fisher (2002, p. 90) notes, technology is a double-edged sword. It has both negative and positive effects in equal measure, depending on the approach that a firm would give it. Not all technological inventions are appropriate for a firm such as Chanel. Some technologies are irrelevant and some are completely disruptive. However, there are those that are very important if a firm seeks to gain a competitive edge. Lin dgreen and Finn (2005, p. 29) say that, although it may not be easy, current firms have no otherwise but to ensure that they shift emerging technologies for relevance and applicability. Shifting in this case refers to analyzing the technologies to determine which of them can be implemented and which can be ignored. The basis of this is to ensure that the firm identifies which of the technologies are worth implementing and which would be avoided so that the firm would avoid scenarios where the wrong technologies are implemented at the expense of the right ones. Piercy (2009, p. 78) explains that there are three categories of technology adapters. The first category is the innovators, then technology enthusiasts, early adapters, late adapters and finally the technology skeptics. Chanel has been so keen with adoption of emerging technologies. It has avoided being the innovators or technology enthusiast. It has been an early adapter of technology. This has a number of advantages (Ward 19 99, p. 90). Although early adapters always find other firms already in use of the technology, they are better positioned to determine how relevant a given technology is. They can do this by taking time to analyze the technology or simply monitoring the effect of such technology on other firms Payne Holt (2001, p. 103). This way, it would be easier to know which way to go. Chanel shops around the United Kingdom show strong signs that the firm is keen on adapting emerging technologies. The entire shop at the Hertford Road branch and other branches within various cities in this country are installed with current technological devices. The CCTVs, the sensors, automated tellers, the lighting systems are all signs of emerging technological innovations (Eggert, Ulaga 2002, p. 56). The use of internet marketing is also another sign of adoption of emerging technologies. The Role of the Internet for the Company Internet plays a very important role in ensuring that this firm remains relevant within this industry. Competition in this market has gone a notch higher and all firms are trying to outsmart each other using all the available tactics. The internet has been one of the tools that have been put on use. Internet has been used on many fronts. The website is the first front. Chanel has designed a website, which is very interactive. By following the link, www.chanel.com/en_GB, one is led to the rich accessories that this firm stocks. A customer is able to easily navigate this website and have a look at the products stocked at various stores of this firm. The website has richly employed the use of graphics in this website. A customer is able to communicate with the company easily through its website, a fact that has seen it increase its interactivity with customers (Fifield 2007, p. 98). Although the website is yet to allow direct purchase of products on-line, the current capability has made this firm to be known to many customers. Moreover, this website would direct c ustomers to the nearest shops where the products of the firm can be found. Another way through which internet has been of benefit to this firm is through internet marketing. Social media marketing has gained relevance in the near past. Face book has a fan base of over half a billion, most of who are from the upper class citizens, who can afford internet connectivity in their houses (Kotler, Keller, Brady, Goodman Hansen 2009, p. 39). In the United Kingdom alone, over two thirds of citizens are regular visitors of Face book. The majority of this group is the youths, who make the most attractive market segment for Chanel fashion shop. By advertising on this site, this company has been in a position to ensure that it reaches its targeted market. Another media that has gained relevance very rapidly is the YouTube. Because it supports heavy graphics such as videos, the youths have become addicted to it any moment they visit the internet. Although Chanel has not been able to utilize this media to its full potential, it poses good opportunities for this firm. Many of the youths cannot avoid the allure to be in this site. They are able to watch movies and share videos through this site. Chanel therefore stands a better chance of reaching them out through this site. Chanel has considered advertising its products using this media. Twitter has also gained popularity. As Woodruff (1997, p. 72) notes, many firms are moving away from traditional forms of advertisements, which heavily depended on mass media. It has come to their realization that not many people are currently able to read the entire newspaper or listen to news or soap operas that carry advertisements. However, these individuals cannot ignore the allure of the internet. The best way to reach them therefore would be through the internet that they could not avoid (Holbrook 2003, p. 38). Chanel has realized this and is making the best out of it. Conclusion Chanel is operating in a very competitive environment. I t has been able to manage market competition but with a lot of difficulty. This industry is well developed and some of the competitors that Chanel has been facing are international firms with worldwide market coverage. This firm has had to ensure that it protects its current market share are protected as it tries to gain more. This has not been easy as the market is full of competition. However, because of the large capital base that it has been able to amass, the firm has been able to introduce new products at close intervals following market research. It can be concluded that the Chanel faces both threats and opportunities. This can be attributed to among other factors, the strengths and weaknesses it. The main challenge is how to balance the strengths and against the weaknesses. In this regard, the management has a role of identify those technologies that are suitable and apply them in strengthening the firm. Emerging technologies may be the best solution for this firm because th e dynamism of this industry. The firm should also conduct market research to establish the opportunities that can strengthen its market share. List of References Ahmed, K Rafiq, M 2002, Internal Marketing tools and concepts for customer-focused management, Butterworth Heinemann Elsevier, Oxford. Andreson, JC, Narus, AJ Rossum, W 2010, â€Å"Customer Value Propositions in Business Markets†, Harvard Business Review, Vol. 1, no. 3, pp 91-99. Barnes, C, Blake, H Pinder, D 2009, Creating Delivering your Value Proposition, Kogan Page, London. Best, RJ 2009, Market-Based Management Strategies for Growing Customer value and Profitability, New Jersey, Pearson. Dubois, P, Jolibert, A Muhlbacher, H, 2007, Marketing Management A Value-Creation Process, Basingstoke, Palgrave Macmillan. Eggert, A Ulaga, W 2002, â€Å"Customer-perceived value: a substitute for satisfaction in business markets?† Journal of Business Industrial Marketing, Vol. 17, no. 2, pp 107-125. Fifield, P 20 07, Marketing Strategy: The Difference between Marketing and Markets, Elsevier Butterworth Heinemann, Oxford. Flint, DJ, Woodruff, RB Fisher, GS, 2002, â€Å"Exploring the phenomenon of customers’ desired value change in a business-to-business context†, Journal of Marketing, Vol. 66 no. 4, pp 102-117. Holbrook, MB 2003, â€Å"Customer value and auto ethnography: subjective personal introspection and the meanings of a photograph collection†, Journal of Business Research, Vol. 58, no. 1, pp 45 – 61. Kotler, P, Keller, KL, Brady, M, Goodman, M Hansen, T 2009, Marketing Management, Prentice Hall, Harlow. Lindgreen, A Finn, W 2005, â€Å"Value in business markets: What do we know? Where are we going? Industrial Marketing Management, Vol. 34, no. 2, pp 732- 748. Payne, A Holt, S 2001, â€Å"Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing†, British Journal of Management, Vol. 12, no. 2, pp 159 182. Piercy, NF 2009 , Market-Led Strategic Change, Butterworth Heinemann, Oxford. Ulaga, W Chacour, S 2001, â€Å"Measuring customer-perceived value in business markets: a prerequisite for marketing strategy development and implementation†, Industrial Marketing Management, Vol. 30, no. 6, pp 525 540. Ward, K 1999, Cyber-ethnography, and the emergence of the virtually new community, Journal of Information Technology 14: 95-105. Woodruff, RB 1997, â€Å"Customer Value: The Next Source for Competitive Advantage†, Journal of the Academy of Marketing Sciences, Vol. 25, no. 2, pp 139-154. Appendix.  Chanel SWOT Analysis The best way of understanding a firm from its internal front is to conduct a SWOT analysis on it. Through this, it would be easy to determine if the firm is in a position to manage the current market forces and if it is in a position to experience market growth. Chanel fashion shop can be understood through this analysis. Strength is the abilities of a firm that makes it be in a position to manage the market forces and compete against other firms favorable. They are factors that make the firm stand out among the rest, as the preferred firm. Strength of this firm arises from a number of facts. One such fact is that this firm has been in this industry long enough. Chanel has been operating in various United Kingdom cities for a number of years and has therefore developed a deep understanding of the market. Through this understanding, it has been very easy for this firm to predict the market forces that would play off in different seasons. As such, Chanel has mastered the products to stock in different seasons, making it one of the popular shops in London. Many customers admire it because they feel that this firm knows how to predict what they need and then provide products in the best ways possible. The firm has also amassed a huge financial base following several years of financial prosperity. Because of this, the firm is able to adopt emerging technolo gies, without straining its finances. The brand Chanel is also popular within the entire country, making it even stronger in this market. Because of this, the firm has been in a position to manage competition in this industry. Weaknesses refer to the inability of the firm to perform certain functions that are expected. These factors make a firm vulnerable to other firms in any given market. Chanel has a number of weaknesses. One great weakness of this firm is the fact that its website does not have a direct access to the shop. Currently, people have been absorbed so much in their profession to an extent that they rarely find time to go shopping. Online shops were created upon this basis. They allow customers to shop from the convenience of their sitting rooms. Chanel therefore risks losing its customers to its competitors that have their shops online. Having a beautiful website as it does is not enough. The website should allow its customers to shop online. Another weakness of this firm has been its pace of adapting emerging technologies. Although this firm has been able to make use of the current technologies, the pace has been rather slow. This can be very dangerous for a firm operating in such a competitive firm. Other firms might easily overtake it since competition is rife. In this industry, firms seem to adapting technology fast. Opportunities refer to the market forces that a firm stands to gain by its presence in a given industry. They are external factors that the firm cannot either control nor have little control over them. Chanel stands to benefit from various opportunities due to its existence in this firm. Currently, the country has recovered from the recession and the upper class can now consider spending on such items as jewelry and other goods of ostentation. This means that business would be booming for such firms as Chanel. The recent recession that took place in the United States saw many American firms withdraw their operations from a numbe r of countries in order to concentrate on the domestic markets while specializing on jewelry and other fashion products. This was a relief to firms in the United Kingdom such as Chanel. Chanel can now capture markets that were previously held by these American firms. Threats refer to those external factors that may hinder a firm from achieving its set objectives. A firm may not have control over them. In this industry, Chanel faces a number of challenges. The biggest threat that Chanel faces in this industry is competition. Chanel faces high possibility of being eliminated from the market. Although some firms quit this industry during recession period, it has not been easy for Chanel to manage the level of competition because there are still numerous other firms in this industry that have taken substantial portion of the market share. This makes it very difficult for this firm to expand. The increasing cost of living is making a section of the market reconsider the need to buy such expensive items as fashion wears. Many people currently consider leading modest lives that allow them to live within their means. Technology, inasmuch as it is a tool of prosperity for this firm, has been a major threat that Chanel has had to deal with. Emerging technologies have been a challenge to this firm, as it has been very difficult to predict appropriate technologies, and the ones that should be disregarded. As such, Chanel has always found itself lagging behind in adoption of many emerging technologies. This has a threat of making it a weaker firm in the face of competition.

Wednesday, November 6, 2019

Definition and Examples of Perorations in Rhetoric

Definition and Examples of Perorations in Rhetoric Definition In rhetoric, the peroration is the closing part of an argument, often with a summary and an appeal to pathos. Also called the peroratio or conclusion. In addition to recapitulating the key points of an argument, the peroration may amplify one or more of these points.  In many instances, its intended to inspire further emotion, motivation, or enthusiasm in listeners, See Examples and Observations below. Also see: The Parts of a SpeechArrangementClasssical RhetoricConclusionEnumeratioEpilogueIndignatioOration and OratorySpeech (Rhetoric)Ten Things You Should Know About Dr. Kings I Have a Dream Speech EtymologyFrom the Latin perorare, meaning to speak extensively or to speak at length Pronunciation: per-or-RAY-shun Examples and Observations The peroration is where the orator can really have fun. This is the opportunity to end on a twenty-one-gun salute, to move the audience to tears of pity or howls of rage, to wheel out your grandest figures and highest-sounding words. It can be like watching Bruce Springsteen and the E Street Band close a show with Born to Run and belt the final chorus out four times in a row.(Sam Leith, Words Like Loaded Pistols: Rhetoric From Aristotle to Obama. Basic Books, 2012)Aristotle on the Peroration- The peroration is composed of four things: of getting the hearer favorable to oneself, and ill-disposed towards the adversary; and of amplification and extenuation; and of placing the hearer under the influence of the passions; and of awakening his recollection.(Aristotle, On Rhetoric)- The peroration must consist of one of these four things. Inclining the judge to favor yourself, or to disfavor your adversary. For then, when all has been said respecting the cause, is the best season to praise o r dispraise the parties.Of amplification or diminution. For when it appears what is good or evil, then is the time to show how great or how little that good or evil is.Or in moving the judge to anger, love, or other passion. For when it is manifest of what kind, and how great the good or evil is, then it will be opportune to excite the judge.Or of repetition, that the judge may remember what has been said. Repetition consisteth in the matter and the manner. For the orator must show that he has performed what he promised in the beginning of his oration, and how: namely, by comparing his arguments one by one with his adversaries, repeating them in the same order they were spoken.(Thomas Hobbes, Aristotle; Treatise on Rhetoric, Literally Translated From the Greek, With the Analysis by T. Hobbes, 1681) Quintilian on the PerorationWhat was to follow, was the peroration, which some have termed the completion, and others the conclusion. There are two species of it, the one comprising the substance of the speech, and the other adapted to excite the feelings.The repetition and summing-up of heads, which is called by . . . some of the Latins enumeration, is intended both to refresh the memory of the judge, to set the whole cause at once before his view, and to enforce such arguments in a body as had produced an insufficient effect in detail. In this part of our speech, what we repeat ought to be repeated as briefly as possible, and we must, as is intimated by the Greek term, run over only the principal heads; for, if we dwell upon them, the result will be, not a recapitulation, but a sort of second speech. What we may think necessary to recapitulate, must be put forward with some emphasis, enlivened by suitable remarks, and varied with different figures, for nothing is more offensive tha n mere straightforward repetition, as if the speaker distrusted the judges memory.(Quintilian, Institutes of Oratory, 95 AD) Ethan Allens Peroration in a Speech During the Civil WarGo call the roll on Saratoga, Bunker Hill, and Yorktown, that the sheeted dead may rise as witnesses, and tell your legions of the effort to dissolve their Union, and there receive their answer. Mad with frenzy, burning with indignation at the thought, all ablaze for vengeance upon the traitors, such shall be the fury and impetuosity of the onset that all opposition shall be swept away before them, as the pigmy yields to the avalanche that comes tumbling, rumbling, thundering from its Alpine home! Let us gather at the tomb of Washington and invoke his immortal spirit to direct us in the combat. Rising again incarnate from the tomb, in one hand he holds that same old flag, blackened and begrimed with the smoke of a seven years war, and with the other hand he points us to the foe. Up and at them! Let immortal energy strengthen our arms, and infernal fury thrill us to the soul. One blowdeep, effectual, and foreverone crushing blow upon the rebellion, in the name of God, Washington, and the Republic!(Ethan Allen, peroration of a speech delivered in New York City in 1861) Colin Powells Peroration in His Address to the U.N. Security CouncilMy colleagues, we have an obligation to our citizens, we have an obligation to this body to see that our resolutions are complied with. We wrote 1441 not in order to go to war, we wrote 1441 to try to preserve the peace. We wrote 1441 to give Iraq one last chance. Iraq is not so far taking that one last chance.We must not shrink from whatever is ahead of us. We must not fail in our duty and our responsibility to the citizens of the countries that are represented by this body.(Secretary of State Colin Powell, address to U.N. Security Council, February 5, 2003)The Lighter Side of Perorations: The Chewbacca DefenseLadies and gentlemen, this is Chewbacca. Chewbacca is a Wookiee from the planet Kashyyyk. But Chewbacca lives on the planet Endor. Now think about it: that does not make sense!Why would a Wookiee, an eight-foot tall Wookiee, want to live on Endor, with a bunch of two-foot tall Ewoks? That does not make sense! But more important, you have to ask yourself: What does this have to do with this case? Nothing. Ladies and gentlemen, it has nothing to do with this case! It does not make sense! Look at me. Im a lawyer defending a major record company, and Im talkin about Chewbacca! Does that make sense? Ladies and gentlemen, I am not making any sense! None of this makes sense! And so you have to remember, when youre in that jury room deliberating and conjugating the Emancipation Proclamation [approaches and softens], does it make sense? No! Ladies and gentlemen of this supposed jury, it does not make sense! If Chewbacca lives on Endor, you must acquit! The defense rests.(Animated version of Johnnie Cochran delivering the Chewbacca Defense in his closing argument in the South Park episode Chef Aid)