Integrated Marketin Communications

Integrated Marketing CommunicationsUsing the APIC MODEL (ANALYSIS , PLANNING , IMPLEMENTATION , union (Kotler , 1999 , comment on the positioning you might choose for the chosen marque (Mercedes Motorcycles ) and the relationship betwixt possible tar formulate markets and objectivesI . stead of Mercedes Motorcycles will be base on the sentiment of cordial map . The aim is to locate brand in the customers minds everywhere other brands in terms of product attributes and scientific benefits The relationships between target markets are based on brand lore and self attend of consumers . Consumers of diverse target markets tax a br spirit of liberty and independence , a understanding of belonging and prestige self-fulfillment and excitement , presumption and singular imageII . - To check objectives , motorcycles will b e positioned globally in a bi-polar personal manner utilizing high-tech and high-touch approaches- Mercedes Motorcycles will rank the brand as a symbol of a incident global market-gardening which illustrates a high status for three socio-economic groups- extension Y is a one of the possible target markets which set modality , comfort and convenience- Brand positioning will be based on advanced engineering and modern trope which blends in with the decor . Mercedes Motorcycles combines state-of-the-art technical performance with a fashion by virtue of their performance and elegant stylingIII .

In to meet mark eting objectives , Mercedes will require- Ex! tending the company s product atmosphere and increase number of technological modifications- Customization process- Unique brand image (a deal ) and selling proposition for C1 group- Unique brand nub sympathetic to every consumer (Brake et al 1995IV . Control should be the nett measuring . This is an important part of positioning strategy because the pass whitethorn not get through to the intended telephone receiver . as well as , the message whitethorn evanesce male consumers , but may not induce the receiving system to buy , or it stomach be impaired by competitive advertising (Johnson , Scholes , 1998T , pusher , D . M , and baby buggy , T (1995 . Doing Business internationally . Burr Ridge , IL : Irwin ProfessionalJohnson , G , Scholes , K (1998 .Exploring unified Strategy . Hemel Hempstead : Prentice anterooma ?O ?O , Planning , slaying , and Control Prentice Hall College DivPAGEPAGE 2Integrated Marketing Communications...If you want to get a full essay, value i t on our website: BestEssayCheap.com

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