ITS ALL ABOUT CUSTOMER RELATIONS IN THE FINANCIAL SERVICES MARKET Question 1 headland financial assembly occasion of technology centers on boss relationship way (CRM) by collaborating with IBM. Principles retail Investment service staff members Jerry Zenk, Director of Information Technology, and send Hedrick, Senior IT Analyst, worked with IBM to attain a digital document storehouse and retrieval system. (The spark advance Financial host creates mutually satisfying CRM system, 2001). To create a faster and efficient CRM, hidden knowledge IT team turns to IBM for help. A document management and presentation application that extended the functionality of the subject area film theater director OnDemand software with a unified desktop environment provided by IBM first step Information Portal (EIP) was go fored by the team. esthesis develop significant knowledge and insight into the requires and needs of its node by focused on selecting a product that woul d torpid integrate with meat bus OnDemand to create the types of reports of customers need. Question 2 Principal focusing on above-the-line and below-the-line initiative with respect to the use of information technology because Principal with the help of IBM manages to solve and implement its customer service management and its dependency on EIP.

Because meaning Manager OnDemand had demonstrated its reliability at the Principal Financial Group for several years, it was natural for the IT department to place IBM on the hapless list as it reviewed CRM solutions. The group investigated IBM EIP for its abili ty to entreat documents with assumption an! d graphics out to thin clients in PDF format, and chose EIP rendition 6.1 with Content Manager OnDemand for OS/390, Version 2.1. EIP runs on a Windows NT server, accessing Content Manager OnDemand on an IBM S/390 Parallel Enterprise Server. Principal was one of the first users of EIP with Content Manager OnDemand for OS/390. tear down though connections between the two components were new, the...If you want to get a full essay, order it on our website:
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